Digital advertising is good for many reasons. In the simplest example, advertising allows you to target audiences at the top, middle, and bottom of a funnel in order to qualify your business as a solution to a problem they may have.
Some examples of advertising platforms include Google Ads, Facebook (Meta) Ads, and Instagram Ads, which work to drive traffic and leads at a determined cost per click (CPC).
Digital marketing services help businesses generate leads faster because they don’t have to wait on the organic reach of SEO or social media. You can drive traffic and leads right away, even with small marketing spend, and gradually scale up over time.
To make sure you are targeting the right audience, configuring your ads properly, and generating the best results for the lowest cost possible, reach out to a team of experts who do advertising for a living.
At the foundation of any great digital marketing strategy is a solid, professional business website. That’s why most digital marketing services start with web design and development to make your site look top-notch.
Beyond looks, your site needs to be functional, user-friendly, and optimized for mobile devices. A trusted web design company will help build a site to your specifications while ensuring your website actively works to attract new customers your way.
A great, professional-looking website consists of:
A user-friendly interface and layout
An attractive design that represents your brand
A layout that is accessible from desktop and mobile devices
Great content that’s engaging and easy to read
Eye-catching pictures and media
Technical and on-page optimization to attract traffic
Google is the largest search engine and is responsible for driving massive amounts of traffic to business websites across the web. With so many users searching for products, services, information, and brands, most businesses can’t afford to sleep on SEO.
SEO involves optimizing your website and online profiles to rank higher in the search results so you can get noticed by potential customers. National and local businesses alike can benefit from SEO services.
In working with an SEO agency, you can optimize your website to rank for the key terms your audience uses to find brands like yours. Your chosen SEO team will make sure your site is technically sound, optimized for mobile search, hosts high-quality content, and makes it easy for customers to buy.
It’s estimated that over 2.9 billion people use social media worldwide, and that number is going to continue to climb. While most business owners are familiar with the major social media marketing (SMM) platforms (Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.), not every business is doing social media marketing right.
It’s not enough to just post random content and hope for the best; businesses need to take a strategic approach. Most businesses need help establishing a data-driven, effective social media strategy.
SMM agencies offer a slew of social media marketing and management services to help businesses reach the right audience, post engaging content, drive traffic, and generate sales.
After many years of starting and running businesses, including the marketing firm, the founders of 10K have come to the conclusion that brand strength is so critical- even as it pertains to overall company objectives.
As valuable as Accounting, Finance and Operations are, businesses always seem to neglect their marketing efforts. With the mentality that they are already performing well, business owners often sink their own ship.
Consulting carries a negative connotation, but all marketing consulting is to us is explaining and showing that brand and business go hand in hand. With strong processes for onboarding new clients and keeping them for years, life and business become much more simple with the right consultant.
"Amazing team they have at 10K. Communicate well, in only 2 months boosted my sales. Very creative and lots of helpful ideas.. They keep up with the business and digital sides.. Also excellent at websites.. helped my business out tremendously."
There are many different types of marketing. Marketing, just like every part of business, has different levels of effectiveness based on the type of situation. As both service and product-based business owners, the founders and many on the management team at 10K approach problems from a realistic and strategic point of view. With recommendations that drive traffic, engagement, sales, and growth not just in the marketing department, but across organizations.
Marketing is a way of putting your business into the public eye and sharing your core values without you constantly having to speak or be in a room. If you were spending all your time speaking, who would be running the business? “Do what you do best and outsource the rest.” 10K has an internal tip that founder Austin Patton uses frequently when sharing our strategic direction with companies. That tip is focuses on the idea of margin creators. Margin creators are aspects of your business that you outsource, while also generating a profit (margin). This margin gives you extra fuel to accelerate growth and put your focus where it needs to be.
If done correctly, marketing can be the lifeline of a business that takes an organization from modest to massive.
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